Empowering Women Through Tourism

The growth of solo and group travel among women represents a significant advancement in the tourism industry of the post-COVID era. The State has been especially proactive in this respect. In a collaborative venture with UN Women, Kerala is implementing a Responsible Tourism Mission with a particular focus on making the state a women-friendly tourist destination. This initiative is not only conforming to the established guidelines but also forging a robust women-driven tourism sector with an estimated workforce of 150,000.

The ambitious project envisions creating 10,000 enterprises and generating 30,000 jobs, which is currently being implemented with vigour across Kerala. This endeavour underscores Kerala’s commitment to creating a secure, empowering, and hospitable environment for women travellers from around the globe.