STREET for a new path

the ‘Street Project’,supported by the State Responsible Tourism Mission sets sights on boosting tourism in 10 distinctive areas. Inspired by UNWTO’s “Tourism for Inclusive Growth”, the Street Project encapsulates:

• Sustainable

• Tangible

• Responsible

• Experiential

• Ethnic

• Tourism Hubs.

The essence is to spotlight untouched gems, zones near key hubs with unique experiences, and locales primed for a tourism enhancement. Local communities stand central to this. Every project area will see the emergence of themed streets that celebrate Kerala’s essence. With a blend of public and private efforts, the vision comes alive. The inaugural event was at Trithala in March 2022, followed by the launch of Water Street and Green Street in the Maravanthuruthu Panchayath. Over four years, the project will unfold in the selected regions. A noteworthy accomplishment: Water Street clinched a gold at the WTM-Global RT Awards 2022. Notably, locations like Kanthallur have gained global recognition. With the Street Project, Kerala redefines the essence of tourism, intertwining it with discovery and culture.