Kollam Calling Unlocking New Horizons in Tourism

 

J. Chinchurani
Minister for Animal Husbandry &
Dairy Development

 

Kollam holds a special significance for me; it is not merely a location on a map but my home. As a representative of the Chadayamangalam Constituency, I have always harboured a profound connection to this land. Known as the Gateway to Kerala’s Backwaters, Kollam is a region rich in natural beauty, historical significance, and cultural heritage. Yet, its tourism potential remains largely underexplored. Traditionally, tourism in Kollam has focused on its tranquil backwaters and houseboat experiences. However, the region possesses the resources to develop a sustainable and varied tourism sector, benefiting both visitors and local communities. As the Minister for Animal Husbandry and Dairy Development, I recognise the significant opportunity to incorporate farm tourism into Kollam’s tourism framework. By advocating for responsible and experiential tourism, we can unlock new pathways for economic development while safeguarding our rich traditions and natural environment.

Backwater Tourism: Backbone of the District’s Tourism

Kollam has long been an important hub for Kerala’s backwater tourism. The Ashtamudi Lake, with its vast expanse and tranquil waters, offers an experience as enchanting as Alappuzha or Kumarakom but with the added advantage of fewer crowds. The eight-hour houseboat journey from Kollam to Alappuzha, recognised as the longest in Kerala, offers travellers a picturesque voyage through some of the state’s most stunning landscapes. However, we need to look beyond just houseboats. Developing eco-friendly boat rides, canoe tours, and village experiences along the backwaters can create a much better attraction. Munroe Island, with its unique network of canals, has already gained attention for its sustainable tourism model. Expanding such initiatives could not only enhance local livelihoods but also contribute to the preservation of the delicate backwater ecosystem.

Farm Tourism: An Emerging Chapter in the Tourism Narrative

One of the most promising avenues for tourism development in Kollam is farm tourism, particularly in the rural landscapes of Chadayamangalam and its neighbouring areas. Agriculture and dairy farming have played a crucial role in the local economy, providing an authentic experience for visitors eager to engage with Kerala’s agricultural heritage. Imagine a tourist waking up to the sound of cows in a dairy farm, witnessing the milking process, and learning how Kerala’s dairy industry contributes to rural livelihoods. Additionally, visitors have the opportunity to explore organic spice farms, rubber plantations, and coconut groves, acquiring firsthand insights into both traditional and contemporary practices.

Some key initiatives:

• Dairy farm visits, where tourists can interact with farmers, understand the dairy industry, and even participate in traditional milk processing methods.

• Visitors can enjoy homestead farm stays that let them dive into rural life, savour authentic Kerala dishes made with fresh ingredients from the farm, and take part in fun activities like vegetable farming and fishing.

• Beekeeping and honey-making experiences showcase Kerala’s rich honey industry and the role of pollination in agriculture.

• Spice plantation tours, where travellers can explore the cultivation of black pepper, cardamom, and nutmeg—spices that made Kerala famous in the ancient trade routes.

Adventure & Eco-Tourism: Kollam’s Natural Playground

Kollam’s stunning scenery, from vibrant forests to beautiful beaches, makes it a perfect spot for adventure and eco-tourism. The Thenmala Ecotourism Project, which is India’s first planned ecotourism site, showcases how sustainable tourism can really flourish in Kerala. By adding more adventure activities like trekking, rock climbing, mountain biking, and kayaking, we can draw in those looking for thrills. In addition, the Shendurney Wildlife Sanctuary, a treasure trove of biodiversity in the Western Ghats, provides amazing chances for wildlife safaris, birdwatching, and nature walks. Our beaches—Thirumullavaram, Azheekal, and Kollam Beach—are packed with potential for coastal and marine tourism. Introducing water sports like scuba diving, snorkelling, and parasailing could really appeal to younger travellers and adventure lovers.

Heritage and Spiritual Tourism: Honouring the Legacy

By revitalising and highlighting landmarks such as the Thankasseri Fort, the Chinese fishing nets at Neendakara, and the ancient trade routes of Kollam, we can provide history enthusiasts with an immersive experience of Kerala’s illustrious heritage. Furthermore, Kollam is the site of several of the state’s most important spiritual locations, such as Sree Dharma Shastha Temple, Sasthamcotta, Parabrahma Temple, Oachira, Ganapathy Temple, Kottarakkara, and Mannoorkavu Temple, Mynagappally, which offers Kathakali almost every week for art and cultural enthusiasts. Developing pilgrimage circuits, integrating temple festivals, and offering guided heritage tours can attract spiritual and cultural travellers to the region.

Wellness & Ayurveda Tourism: Kollam as a Healing Destination

Kollam is already making waves worldwide for its Ayurveda and wellness tourism, and it’s an ideal spot for yoga retreats, Ayurvedic resorts, and holistic healing centres. With its serene backwaters, beautiful beaches, and tranquil rural landscapes, it’s the perfect place for travellers to relax and recharge. By teaming up with experienced Ayurvedic practitioners and wellness specialists, we can elevate Kollam as a top choice for relaxation, detox, and mental wellness. Creating Ayurvedic wellness resorts that incorporate local organic farming for herbal remedies can really enhance this area.

The Road Ahead: Infrastructure & Digital Promotion

To fully harness the tourism potential of Kollam, it is essential to enhance infrastructure and connectivity. We are focusing on several key areas, including:

• Strengthening road networks and signage to major tourist destinations.

• Enhancing water transport facilities, including modernised jetties and houseboat docking stations.

• Leveraging digital marketing and social media to promote Kollam as a must-visit destination.

The establishment of the Vizhinjam International Seaport in Thiruvananthapuram presents a significant opportunity for Kollam to enhance its cruise tourism sector, drawing international visitors to discover its picturesque backwaters, historical landmarks, and agri-tourism experiences