The Rise of Model Responsible Tourism Villages

The “Model Responsible Tourism Villages” project is an innovative endeavor that has been driving the growth of responsible tourism in numerous villages. This transformative initiative has been rolled out in select locales like Aymanam, Thiruvarppu, Neendur, Arpukara, Ezhumanthuruth in the Kottayam district, and Ezhikara in the Ernakulam district. Aymanam, as the pioneer of this project, was acknowledged as the first model responsible tourism village. Due to its successful implementation of sustainable tourism practices, Aymanam was recognized by the illustrious travel publication, ‘Condé Nast Traveller’, as a must-visit tourism destination in 2022.

Furthering its accolades, the Aymanam Model RT Village Project was honored with the prestigious Gold Award at the World Travel Market. In the Kasaragod district, Valiaparamba, another beneficiary of this project, has been promoted as a central hub for tourism. Overall, the project’s commendable efforts are being realized across 15 regions in the state. The “Model Responsible Tourism Villages” project demonstrates an inspiring effort to prioritize sustainability and local culture while simultaneously promoting tourism. It is a forward-thinking model that other regions could adapt to help sustain and cherish their unique cultural heritage.