Never-ending Fountain of unforgettable Experiences…

A visit to Kerala is something beyond imagination. The mission of the government is to make Kerala the prime destination in the maps for tourists from around the globe. The fact is that the State has elements of attraction for international and domestic travellers alike.

“It is better to travel well than to arrive,” said Sri Buddha about life. However, it beautifully encompasses the charm of continuous travel. Journeys make and shape mankind, perpetual journeys from one place to another and from knowledge to wisdom. Each expedition helps one reinvent oneself. The people we meet on our way, their experiences, new terrain and geography, all have the power to transform one’s perspectives of life. In a way, one could say that a journey is successful and meaningful only when it succeeds in the same.

Different people prefer different forms of travel. Some like to visit popular tourist destinations, others move from one major city to another. Some like to experience witnessing places of historic relevance, some others prefer pilgrimages to sacred destinations. As we know, most tourists plan their entire journey schedule prior to their departure. Then there are some who choose to go on impromptu expeditions, with no schedules drawn out, traveling on whatever means is available at the point, often going offbeat. There are travellers who go for trips to villages, understanding the pulse of the lifestyle and culture. All things considered, the quintessential desire to travel, for man, has been nothing but insatiable since forever. Even the new continents were discovered as part of such ventures.

The day is soon arriving, when things reach a stage where everyone feels that Kerala is the place to witness first in India. Strategized advancements are being made consistently to grow Kerala in this realm, bringing to reality Sustainable Tourism Development.

A trip and the gratifying experience, can reach its completeness only when all the facilities and arrangements are taken care of sans compromise. When the destination promises the visitor a safe and secure haven for zestful exploration, sightseers turn into frequent visitors, and eventually make it their second home. The State Tourism Department has made Kerala the destination to be in. All arrangements for safe travel have been made, let the ventures begin!

Why Kerala?

Each traveller has their own unique taste, and Kerala without a doubt has something for everyone. Places of scenic beauty that capture the eyes of seekers of serene landscapes, abodes of different geographies, exclusively unique and diverse art and culture, historic destinations for fact finders and story seekers, Ayurveda experiences in the domain of medicine, remote locations that gift the visitors the joy of privacy - Kerala has it all. This separates it from all other states in the country, putting itself on a tier of its own. The day is soon arriving, when things reach a stage where everyone feels that Kerala is the place to witness first in India. Strategized advancements are being made consistently to grow Kerala in this realm, bringing to reality Sustainable Tourism Development.

Revenge Tourism

The world was locked-up in the pandemic situation. Traveling and moving around freely was close to impossible. Now, we have survived the challenges, and the world prepares to open completely, welcoming visitors with both hands, in the post-pandemic scenario. Attracting tourists in this period of revenge tourism is the idea, and that is where the Kerala experience stands out on top.

It is in this situation that new schemes including Caravan tourism become key components. Caravans are prime attractions put forward by Kerala, after houseboats which it is famous for, and already they have become a trend in Kerala Tourism. In the first phase post COVID, all the possibilities of Domestic Tourism will be explored in detail. Caravan Tourism will pioneer the plan to discover, optimize, and grow new destinations making use of all potentially exploitable possibilities. Developing regional destinations is another step towards the mission. Several unique schemes and ideas are being implemented for the same.

A progressing trend that can be seen is the women travellers, venturing solo and in groups. More and more female trippers can be seen riding to tourist destinations on motorbikes and so. To delve deep into such opportunities and to maximize their impact, plans have been designed to make all locations more women friendly.

More plans are envisioned to expand the horizons in various other spheres including eco-tourism, sports tourism, water tourism, and heritage tourism. The spices and flavours of Kerala is a signature, as each region has its own exclusive dishes. Successfully connecting this to tourism is a development that will eventually present immense potential. For the same, Kerala is stepping into focusing on food streets. Literary tourism, and Biodiversity Circuits which will aid in studying the environment, are also new domains of the plan.

A progressing trend that can be seen is the women travellers, venturing solo and in groups. More and more female trippers can be seen riding to tourist destinations on motorbikes and so. To delve deep into such opportunities and to maximize their impact, plans have been designed to make all locations more women friendly.